While KFC is making an attempt to "Un-Think" itself, Taco Bell continues to play to its strengths. With the exception of a ridiculous recent ad campaign featuring a woman who lost like 400 pounds replacing her "normal fast food diet" with select Bell items, Taco Bell has been fishing for and snagging the same target consumer for the last 20 years: the sports-watching single man, age 14-40. I realized this when I saw the current "Charles Barkley as a poet" campaign, and noted how reminiscent it is of the 1993 Taco Bell ad with Dick Vitale:
The Bell was looking for something new and fresh, and they re-discovered a campy format that always moves chalupas. Serendipity, Baby.
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